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Number of items: 4.

2021

Dreisbach, Jan, Woisetschläger, David M., Backhaus, Christof and Cornwell, T. Bettina (2021). The Role of Fan Benefits in Shaping Responses to Sponsorship Activation. Journal of Business Research, 124 , pp. 780-789.

2019

Seegebarth, Barbara, Backhaus, Christof and Woisetschläger, David M. (2019). The Role of Emotions in Shaping Purchase Intentions for Innovations Using Emerging Technologies:A Scenario-based Investigation in the Context of Nanotechnology. Psychology and Marketing, 36 (9), pp. 844-862.

2017

Woisetschläger, David M., Backhaus, Christof and Cornwell, T. Bettina (2017). Inferring corporate motives:how deal characteristics shape sponsorship perceptions. Journal of Marketing, 81 (5), pp. 121-141.

Hubert, Marco, Blut, Markus, Brock, Christian, Backhaus, Christof and Eberhardt, Tim (2017). Acceptance of smartphone-based mobile shopping:mobile benefits, customer characteristics, perceived risks and the impact of application context. Psychology and Marketing, 34 (2), pp. 175-194.

This list was generated on Sun Apr 20 01:54:37 2025 BST.