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Article
Verboef, Peter C. and Leeflang, Pieter (2011). Accountability as a main ingredient of getting marketing back in the board room. Marketing Review St. Gallen, 28 (3), pp. 26-32.
Kremer, Sara T.M.; Bijmolt, Tammo H.A.; Leeflang, Pieter and Wieringa, Jaap E. Generalizing the effectiveness of pharmaceutical promotional expenditures. International Journal of Research in Marketing, 25 (4), pp. 234-246.
Gensler, Sonja; Leeflang, Pieter and Skiera, Bernd Impact of online channel use on customer revenues and costs to serve:considering product portfolios and self-selection. International Journal of Research in Marketing, 29 (2), pp. 192-201.
Book
van Oosbreelezing, Achtste J.H.; Leeflang, Hans and Leeflang, Pieter (2007). Hoor het ritselen van een nieuwe dag:geloven in de toekomst. Eburon.