Chain-store pricing and the structure of retail markets


This paper investigates competition between chain-stores and independents in the UK opticians' industry, using the relationship between the number of outlets present in a local market and the market size. Chain-stores are shown to have a significant effect on local market competition. In addition, the empirical approach is extended to allow inferences on the nature and extent of product differentiation. The results are broadly consistent with a model of vertical product differentiation in which chain-stores adopt national pricing strategies. The evidence suggests that the nature of competition between independent retailers depends on whether a chain-store is present.

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Divisions: College of Business and Social Sciences > Aston Business School > Economics, Finance & Entrepreneurship
Uncontrolled Keywords: chain-stores,product differentiation,national pricing
Last Modified: 17 Jun 2024 07:07
Date Deposited: 22 Jan 2010 09:24
PURE Output Type: Working paper
Published Date: 2006-04
Authors: Olczak, Matthew (ORCID Profile 0000-0001-6808-3832)



Version: Published Version

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