Machine Learning for Predicting Tourist Spots' Preference and Analysing Future Tourism Trends in Bangladesh

Abstract

This study uses machine learning, including Support Vector Machines, Decision Trees, K-Nearest Neighbors, to examine Bangladesh’s tourism industry to forecast traveller preferences. We use time series analysis, including ARIMA, Moving Average, and Auto-regression models, to predict future tourism trends. Our results show that, with an accuracy of 96.3%, Linear SVM was the best at predicting preferences. For trend forecasting, the ARIMA model fared better than the others, suggesting that Bangladeshi tourism may be headed in an undesirable direction. Our observations and insights can help guide strategic choices and decisions in the creation of policies and the administration of tourism.

Publication DOI: https://doi.org/10.1080/17517575.2024.2415568
Divisions: College of Business and Social Sciences > Aston Business School > Operations & Information Management
College of Business and Social Sciences
College of Business and Social Sciences > Aston Business School
Funding Information: This study was partly funded by VC Research [VCR 0000138].
Additional Information: Copyright © 2024 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.
Publication ISSN: 1751-7583
Last Modified: 06 Nov 2024 08:19
Date Deposited: 04 Nov 2024 12:29
Full Text Link:
Related URLs: https://www.tan ... 75.2024.2415568 (Publisher URL)
PURE Output Type: Article
Published Date: 2024-11-04
Published Online Date: 2024-11-04
Accepted Date: 2024-10-08
Authors: Chang, Victor (ORCID Profile 0000-0002-8012-5852)
Islam, Md Rafiqul
Ahad, Abdul
Ahmed, Md Jobair
Xu, Qianwen Ariel

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