A hybrid stochastic data envelopment analysis and decision tree for performance prediction in retail industry

Abstract

Assessing the retail industry's efficiency is pivotal for economic growth and corporate productivity. This study employs a novel approach, utilizing a regression-based Stochastic Data Envelopment Analysis (SDEA) model, Balanced Scorecard (BSC), and Decision Tree. The integration of these methods is a pioneering effort in the retail sector. This is a data-driven decision-making framework, aiding managers in predicting efficient and inefficient Decision-Making Units (DMUs). Results from a case study in 44 retail store chains in Iran indicate that the accuracy of the SDEA model is 99%. The Decision Tree highlights low branch efficiency due to a low customer count, a unique finding in comparison to prior studies.