Investigating governance of tolerable and intolerable dark sides in B2B dyads in post pandemic emerging markets


The post-pandemic disruption of the global supply chain has caused severe stresses and conflicts in business-to-business dyadic relationships. Furthermore, intentions to dissolve extant relationships, motivated by opportunism, or actual terminations have aggravated the situation. Drawing on the dark side literature, we investigate the precise nature of the stress-inducing antecedents, the types of manifested conflicts and their outcomes on B2B dyadic exchanges. Using a proprietary survey data set of 487 dyadic conflicts collected from conciliation-arbitration cum legal experts in an emerging market, we provide insights into how tolerable and intolerable dark sides adversely affect short-term transactional and long-term relational B2B dyads, respectively. More importantly, we provide deep insights into specific and critical governance mechanisms invoked to attenuate/accentuate the respective dark side effects on B2B dyads. We contribute by providing an end-to-end spectrum of dark sides and their governance mechanism in B2B dyadic exchanges.

Publication DOI:
Divisions: College of Business and Social Sciences > Aston Business School > Economics, Finance & Entrepreneurship
Additional Information: Copyright © 2023 The Authors. Published by Elsevier Inc. This is an open access article under the CC BY license (
Uncontrolled Keywords: B2B dyadic exchanges,Dissolution intent,Governance mechanisms,Post pandemic emerging markets,Task and relational conflicts,Termination,Tolerable and intolerable dark sides,Marketing
Publication ISSN: 1873-2062
Last Modified: 15 Apr 2024 07:45
Date Deposited: 12 Feb 2024 17:30
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Related URLs: https://www.sci ... 019850123001591 (Publisher URL)
http://www.scop ... tnerID=8YFLogxK (Scopus URL)
PURE Output Type: Article
Published Date: 2023-11
Published Online Date: 2023-09-21
Accepted Date: 2023-08-30
Authors: Basu, Shubhabrata
Malik, Ashish
Munjal, Surender (ORCID Profile 0000-0002-8713-687X)
Venkataramanan, S. V.



Version: Published Version

License: Creative Commons Attribution

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