The catalyzing role of customer pressure on environmental initiatives and export intensity::A study of family firms


Predominantly, firms’ adoption of environmental initiatives has been driven by regulatory and economic incentives. Yet, recognizing mounting evidence that family firms demonstrate superior environmental proactivity, it is likely that other drivers also inspire their environmentalism. To assess this possibility, an integrated stakeholder, institutional and resource-based perspective is espoused. Thus, this inquiry assesses how environmental pressure from customers stimulates environmental initiatives and the extent to which this constitution would boost export intensity. Based on 620 observations of Turkish family firms, a robust path analysis procedure revealed that customer pressure positively increases the adoption of environmental planning and energy management. In turn, these instruments work in concert to reduce environmental regulatory obstacles and enhance export intensity, with environmental planning playing a key role. Theoretically, customer pressure is introduced as a fresh antecedent. Practically, family firms in Turkey can grasp the virtuous knock-on effect of acceding to the environmental pressure exerted by customers.

Divisions: College of Business and Social Sciences > Aston Business School > Economics, Finance & Entrepreneurship
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Additional Information: Copyright © 2023 The Author(s). Published by Elsevier Inc. This is an open access article under the CC BY license (
Publication ISSN: 1873-7978
Last Modified: 29 Nov 2023 13:37
Date Deposited: 28 Jun 2023 15:07
Full Text Link: 10.1016/j.jbusres.2023.114134
Related URLs: https://www.sci ... 4939?via%3Dihub (Publisher URL)
PURE Output Type: Article
Published Date: 2023-11
Published Online Date: 2023-06-28
Accepted Date: 2023-06-24
Authors: Onjewu, Adah-Kole
Jafari-Sadeghi, Vahid
Kock, Ned
Haddoud, Mohamed Yacine
Sakka, Georgia



Version: Published Version

License: Creative Commons Attribution

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