Troise, Ciro, Strazzullo, Serena, O’Regan, Nicholas and Giovando, Guido (2023). How to effectively communicate university patents: a framework based on signalling theory. Knowledge Management Research and Practice , pp. 1-10.
Abstract
University patents are a critical tool for firms seeking to gain information from universities. However, the potential of this tool is frequently constrained by ineffective communication and commercialisation strategies. University patents must be successfully advertised and disseminated to third parties to have an impact outside academia. In this scenario, inventors, universities, and technology transfer offices (TTOs) (which manage their patent portfolios) are encouraged to increase their efforts to promote and communicate patents. This article uses signalling theory to examine the key features of university patents that influence the investment or acquisition decisions of entrepreneurs and investors. Our findings can help TTOs, inventors, and universities strengthen their patent communication and commercialisation strategies, and also help third parties secure more successful university patents.
Publication DOI: | https://doi.org/10.1080/14778238.2023.2219403 |
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Divisions: | College of Business and Social Sciences > Aston Business School > Marketing & Strategy College of Business and Social Sciences > Aston Business School |
Additional Information: | © 2023 The Operational Research Society |
Uncontrolled Keywords: | Patents,inventors,knowledge transfer,market,technology transfer offices,universities,Library and Information Sciences,Management of Technology and Innovation,Business and International Management,Management Information Systems,Strategy and Management,Management Science and Operations Research |
Publication ISSN: | 1477-8246 |
Last Modified: | 06 Aug 2024 09:48 |
Date Deposited: | 02 Jun 2023 15:20 |
Full Text Link: |
https://www.tan ... 38.2023.2219403 |
Related URLs: |
https://www.tan ... 38.2023.2219403
(Publisher URL) http://www.scop ... tnerID=8YFLogxK (Scopus URL) |
PURE Output Type: | Article |
Published Date: | 2023-05-23 |
Accepted Date: | 2023-05-23 |
Authors: |
Troise, Ciro
Strazzullo, Serena O’Regan, Nicholas ( ![]() Giovando, Guido |