“So what if ChatGPT wrote it?”:Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy


Transformative artificially intelligent tools, such as ChatGPT, designed to generate sophisticated text indistinguishable from that produced by a human, are applicable across a wide range of contexts. The technology presents opportunities as well as, often ethical and legal, challenges, and has the potential for both positive and negative impacts for organisations, society, and individuals. Offering multi-disciplinary insight into some of these, this article brings together 43 contributions from experts in fields such as computer science, marketing, information systems, education, policy, hospitality and tourism, management, publishing, and nursing. The contributors acknowledge ChatGPT’s capabilities to enhance productivity and suggest that it is likely to offer significant gains in the banking, hospitality and tourism, and information technology industries, and enhance business activities, such as management and marketing. Nevertheless, they also consider its limitations, disruptions to practices, threats to privacy and security, and consequences of biases, misuse, and misinformation. However, opinion is split on whether ChatGPT’s use should be restricted or legislated. Drawing on these contributions, the article identifies questions requiring further research across three thematic areas: knowledge, transparency, and ethics; digital transformation of organisations and societies; and teaching, learning, and scholarly research. The avenues for further research include: identifying skills, resources, and capabilities needed to handle generative AI; examining biases of generative AI attributable to training datasets and processes; exploring business and societal contexts best suited for generative AI implementation; determining optimal combinations of human and generative AI for various tasks; identifying ways to assess accuracy of text produced by generative AI; and uncovering the ethical and legal issues in using generative AI across different contexts.

Publication DOI: https://doi.org/10.1016/j.ijinfomgt.2023.102642
Divisions: College of Business and Social Sciences > Aston Business School > Operations & Information Management
College of Business and Social Sciences > Aston Business School > Cyber Security Innovation (CSI) Research Centre
Additional Information: Copyright © 2023 The Author(s). Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by- nc-nd/4.0/)
Uncontrolled Keywords: Conversational agent,Generative artificial intelligence,Generative AI,ChatGPT,Large language models,Management of Technology and Innovation,Management Information Systems,Artificial Intelligence,Information Systems and Management
Publication ISSN: 1873-4707
Last Modified: 18 Jul 2024 07:23
Date Deposited: 21 Mar 2023 11:40
Full Text Link:
Related URLs: https://www.sci ... 268401223000233 (Publisher URL)
PURE Output Type: Article
Published Date: 2023-08-01
Published Online Date: 2023-03-11
Accepted Date: 2023-03-01
Authors: Dwivedi, Yogesh Kumar
Kshetri, Nir
Hughes, Laurie
Slade, Emma Louise
Jeyaraj, Anand
Kumar Kar, Arpan
Baabdullah, Abdullah M
Koohang, Alex
Raghavan, Vishnupriya
Ahuja, Manju
Albanna, Hanaa
Albashrawi, Mousa Ahmad
Al-Busaidi, Adil S
Balakrishnan, Janarthanan
Barlette, Yves
Basu, Sriparna
Bose, Indranil
Brooks, Laurence
Buhalis, Dimitrios
Carter, Lemuria
Chowdhury, Soumyadeb
Crick, Tom
Cunningham, Scott W
Davies, Gareth H
Davison, Robert M
De, Rahul
Dennehy, Denis
Duan, Yanqing
Dubey, Rameshwar
Dwivedi, Rohita
Edwards, John (ORCID Profile 0000-0003-3979-017X)
Flavian, Carlos
Gauld, Robin
Grover, Varun
Hu, Mei-Chih
Janssen, Marijn
Jones, Paul
Junglas, Iris
Khorana, Sangeeta
Kraus, Sascha
Larsen, Kai R
Latreille, Paul
Laumer, Sven
Malik, F Tegwen
Mardani, Abbas
Mariani, Marcello
Mithas, Sunil
Mogaji, Emmanuel
Horn Nord, Jeretta
O'Connor, Siobhan
Okumus, Fevzi
Pagani, Margherita
Pandey, Neeraj
Papagiannidis, Savvas
Pappas, Ilias O
Pathak, Nishith
Pries-Heje, Jan
Raman, Ramakrishnan
Rana, Nripendra P
Rehm, Sven-Volker
Ribeiro-Navarrete, Samuel
Richter, Alexander
Rowe, Frantz
Sarker, Suprateek
Stahl, Bernd Carsten
Tiwani, Manoj Kumar
van der Aalst, Wil
Venkatesh, Viswanath
Viglia, Giampaolo
Wade, Michael
Walton, Paul
Wirtz, Jochen
Wright, Ryan

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