Perroni, Carlo, Scharf, Kimberley, Talavera, Oleksandr and Vi, Linh (2022). Does online salience predict charitable giving? Evidence from SMS text donations. Journal of Economic Behavior and Organization, 197 , pp. 134-149.
Abstract
We explore the link between online salience and charitable donations. Using a unique dataset on phone text donations that includes detailed information on the timing of cash gifts to charities, we link donations to time variation in online searches for words that appear in those charities’ mission statements. The results suggest that an increase in the online salience of the activities pursued by different charities affects the number and volume of donations made to those charities and to charities that pursue different goals. We uncover evidence of positive “own-salience” effects and negative “cross-salience” effects on donations.
| Publication DOI: | https://doi.org/10.1016/j.jebo.2022.02.015 |
|---|---|
| Divisions: | College of Business and Social Sciences > Aston Business School > Economics, Finance & Entrepreneurship |
| Funding Information: | We are grateful to the National Funding Scheme, particularly William Makower and David Wright, for making SMS donations data available to us (in anonymized form); and to Minjung Kim, Ayse Yemiscigil, other participants to the 2020 SPI conference, and two |
| Additional Information: | Copyright © 2022, Elsevier B.V. This accepted manuscript version is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License [https://creativecommons.org/licenses/by-nc-nd/4.0/]. |
| Uncontrolled Keywords: | Charitable donations,News shocks,Online search,Economics and Econometrics,Organizational Behavior and Human Resource Management |
| Publication ISSN: | 0167-2681 |
| Last Modified: | 24 Apr 2024 17:51 |
| Date Deposited: | 01 Feb 2023 13:24 |
| Full Text Link: |
https://www.ces ... idence-sms-text |
| Related URLs: |
https://www.sci ... 167268122000622
(Publisher URL) http://www.scop ... tnerID=8YFLogxK (Scopus URL) |
PURE Output Type: | Article |
| Published Date: | 2022-05 |
| Published Online Date: | 2022-03-18 |
| Accepted Date: | 2022-02-14 |
| Authors: |
Perroni, Carlo
Scharf, Kimberley Talavera, Oleksandr Vi, Linh ( 
0000-0002-6339-4030)
|
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License: Creative Commons Attribution Non-commercial No Derivatives
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