Careers of commercially successful female entrepreneurs in context of underdeveloped markets and weak institutions


Purpose: Careers have come to dominate contemporary discourse on gendered entrepreneurship. This paper aims to explore entrepreneurial careers as recounted by commercially successful female entrepreneurs to examine how they strategize to construct desirable careers in contexts characterized by underdeveloped markets and weak institutions. Design/methodology/approach: Using a qualitative research design, data for our inquiry come from publicly available life history accounts of 20 female entrepreneurs appearing on an enterprise focus television show in Nigeria. The authors supplemented the television interview data with archival data in the form of publicly available digital footprints of the entrepreneurs collected from their company websites, magazines, online newspapers featuring these entrepreneurs and their social media pages such as LinkedIn, Wikipedia, Facebook and Instagram. Findings: The careers of female entrepreneurs operating in context of underdeveloped institution and markets, the authors found, are characterized by four heterogeneous ingrained dispositions and actions reflecting how they got in and got on with their entrepreneurial careers: (1) “Observing and playing business,” (2) traipsing the “path less traveled,” (3) a hook to the “Pierian spring” of entrepreneurship and (4) “Grace under pressure” in decision-making. Originality/value: The authors contribute to the entrepreneurship literature by providing insight into the lived experiences, agency and careers of commercially successful female entrepreneurs as played out in the form of a contextual practice of “wayfinding” to starting up and managing their own business ventures.

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Divisions: College of Business and Social Sciences > Aston Business School
College of Business and Social Sciences > Aston Business School > Marketing & Strategy
Additional Information: Copyright © Emerald Publishing Limited. This author's accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact'.
Uncontrolled Keywords: Commercially successful entrepreneurs,Entrepreneurial careers,Life history,Lived experiences,Underdeveloped markets,Weak institutions,Business and International Management,Business, Management and Accounting (miscellaneous)
Last Modified: 25 Jul 2024 07:16
Date Deposited: 13 Jan 2023 17:15
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Related URLs: https://www.eme ... -0526/full/html (Publisher URL) ... ndle/2438/23710 (Author URL)
http://www.scop ... tnerID=8YFLogxK (Scopus URL)
PURE Output Type: Article
Published Date: 2022-03-29
Published Online Date: 2021-12-24
Accepted Date: 2021-12-02
Authors: Sarpong, David (ORCID Profile 0000-0002-1533-4332)
Nyuur, Richard
Torbor, Mabel Kyeiwaa


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