Triads in sustainable supply-chain perspective: why is a collaboration mechanism needed?


This research explores focal actors and their dyads, addressing their sustainable collaboration in triads and its relevance in the agri-triads that share information along the supply chains. We employ a multiple-case approach and presents two triads through 42 interviews, observation and documentaries. An abductive approach, Transaction Cost Economics (TCE), conceptually guides the analytical iteration stages between theory and data. The findings describe the collaboration mechanisms of focal actors at triad levels and the development of their dyads capabilities for sustainable supply chains. Eight triad approaches emerge in the present research; these are grouped into three aggregated levels according to the intensity of information-sharing between focal and associate actors in each triad. The research has identified six contextual factors that are linked to the TCE dimensions of asset specificity, uncertainty and frequency, and offers key propositions. The research gained insights into how focal actors in dyadic triads choose between the available approaches based on different intensity levels of information-sharing. This research presents a conceptual framework informing the choice of triad approaches reflecting collaboration mechanism strategies, and thus the intensity of information-sharing and sustainability performance. The study elaborates on the application of TCE and extends it empirically to the literature.

Publication DOI:
Divisions: College of Business and Social Sciences > Aston Business School
College of Business and Social Sciences > Aston Business School > Marketing & Strategy
Additional Information: © 2021 The Author(s). This is an Open Access article distributed under the terms of the Creative Commons Attribution License (, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Uncontrolled Keywords: Triads,sustainable supply-chain,collaboration,case studies,interviews
Publication ISSN: 1366-588X
Last Modified: 18 Apr 2024 07:18
Date Deposited: 12 Jan 2023 16:20
Full Text Link:
Related URLs: https://www.tan ... 43.2021.1936263 (Publisher URL)
PURE Output Type: Article
Published Date: 2023
Published Online Date: 2021-06-17
Accepted Date: 2021-05-21
Authors: Jraisat, Luai
Upadhyay, Arvind
Ghalia, Thaana
Jresseit, Mohannad
Kumar, Vikas
Sarpong, David (ORCID Profile 0000-0002-1533-4332)



Version: Published Version

License: Creative Commons Attribution

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