Technology readiness and the organizational journey towards AI adoption:An empirical study


Artificial Intelligence (AI) is viewed as having potential for significant economic and social impact. However, its history of boom and bust cycles can make potential adopters wary. A cross-sectional, qualitative study was carried out, with a purposive sample of AI experts from research, development and business functions, to gain a deeper understanding of the adoption process. Technology Readiness Levels were used as a benchmark against which the experts could align their experiences. A model of AI adoption is proposed which embeds an extended version of the People, Processes, Technology lens, incorporating Data. The model suggests that people, process and data readiness are required in addition to technology readiness to achieve long term operational success with AI. The findings further indicate that innovative organizations should build bridges between technical and business functions.

Publication DOI:
Divisions: College of Business and Social Sciences > Aston Business School > Operations & Information Management
Additional Information: © 2022 The Author(s). Published by Elsevier Ltd. This is an open access article under the CC BY license (
Uncontrolled Keywords: Artificial Intelligence,Data,IT-business alignment,System development,Technology adoption
Publication ISSN: 1873-4707
Last Modified: 18 Jul 2024 07:14
Date Deposited: 04 Oct 2022 15:01
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Related URLs: https://www.sci ... 1220?via%3Dihub (Publisher URL)
http://www.scop ... tnerID=8YFLogxK (Scopus URL)
PURE Output Type: Article
Published Date: 2023-02
Published Online Date: 2022-09-26
Accepted Date: 2022-09-13
Authors: Uren, Victoria (ORCID Profile 0000-0002-1303-5574)
Edwards, John (ORCID Profile 0000-0003-3979-017X)



Version: Published Version

License: Creative Commons Attribution

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