Increasing Value Capture by Enhancing Manufacturer Commitment — Managing the Servitization Process


The interest in servitization has grown among manufacturers worldwide. Manufacturers recognize that shifting from a product to a service focus offers them opportunities to expand their competitive positioning and address key sustainability objectives. In this article, we share several key findings from the industrial servitization research. Specifically, we provide a summary of the core motivations for servitization and outline the stages manufacturers commonly go through in their transformation towards becoming effective providers of advanced services. We outline the importance of developing a comprehensive performance measurement system to manage and align the progress of the various initiatives that form part of the transformation process. We also describe the critical role of digital technologies in the development and delivery of service value propositions. Our article concludes with a summary of our key learning's regarding manufacturer servitization.

Publication DOI:
Divisions: College of Business and Social Sciences > Aston Business School > Operations & Information Management
College of Business and Social Sciences > Aston Business School > Advanced Services Group
College of Business and Social Sciences > Aston Business School
Additional Information: © 2022 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works.
Uncontrolled Keywords: Organizations,Maintenance engineering,Contracts,Technological innovation,Reliability,Portfolios,Jet engines,Servitization,advanced services,Product-service systems (PSS),product-as-a-service (PaaS),manufacturing
Publication ISSN: 0360-8581
Last Modified: 17 Apr 2024 07:24
Date Deposited: 05 Aug 2022 11:40
Full Text Link:
Related URLs: https://ieeexpl ... ocument/9851930 (Publisher URL)
http://www.scop ... tnerID=8YFLogxK (Scopus URL)
PURE Output Type: Article
Published Date: 2022-09
Published Online Date: 2022-08-08
Accepted Date: 2022-08-01
Authors: Schroeder, Andreas (ORCID Profile 0000-0002-4051-9275)
Baines, Tim (ORCID Profile 0000-0002-7518-2967)
Sakao, Tomohiko



Version: Accepted Version

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