Immediate return in circular economy:Business to consumer product return information sharing framework to support sustainable manufacturing in small and medium enterprises


SME manufacturers of electrical and electronic equipment seem to have high e-waste levels, which is inhibiting SMEs manufacturers in becoming more sustainable. On the other hand, consumers play a major role in enabling the SMEs manufacturers to achieve their sustainability targets as they are responsible for returning their e-waste back to SMEs. Based on the concepts of social marketing theory, this paper aims to examine the type of information that influences consumers’ intention to immediately return their e-waste back to SME manufacturers. A conceptual framework is developed and tested through a survey questionnaire to 394 Malaysian consumers. The relationship of the proposed types of information and information presentation towards consumers’ immediate return attitude, as well as environmental motivation and environmental knowledge as the moderators in consumers’ segmentation are tested. The findings suggest that specific type of return information and message framing have a positive effect on Immediate Return Intention.

Publication DOI:
Divisions: College of Business and Social Sciences > Aston Business School > Operations & Information Management
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College of Business and Social Sciences > Aston Business School
Additional Information: © 2022 The Author(s). Published by Elsevier Inc. This is an open access article under the CC BY license 4.0
Uncontrolled Keywords: Business-to-consumer,Circular economy,Immediate return intention,Product return knowledge,SMEs,Social marketing theory,Sustainability,Marketing
Publication ISSN: 1873-7978
Full Text Link:
Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
https://www.sci ... 5537?via%3Dihub (Publisher URL)
PURE Output Type: Article
Published Date: 2022-11
Published Online Date: 2022-07-14
Accepted Date: 2022-06-08
Authors: Kamal, Muhammad Mustafa
Mamat, Rosnida (ORCID Profile 0000-0003-0421-771X)
Mangla, Sachin Kumar
Kumar, Patanjal
Despoudi, Stella (ORCID Profile 0000-0002-8377-6407)
Dora, Manoj
Tjahjono, Benny



Version: Published Version

License: Creative Commons Attribution

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