Corporate social responsibility and firm performance of SMEs in an emerging economy:the moderating role of business strategy


Our research paper investigates the relationship between CSR and firm performance to uncover the impact CSR has on market performance and financial performance. Our rationale is that in the case of emerging economies, CSR may not yield an immediate financial benefit, but we cede that the impact on financial performance is more of a spill over effect from a positive impact on market performance. A quantitative research design is adopted to test the proposed hypotheses. Data were collected from 100 SMEs in Zimbabwe. The proposed conceptual model was analysed using a multiple regression approach. The study’s findings confirmed that business strategy moderates the relationship between CSR and firm performance. The conclusions of our investigation indicate that business strategy has a moderating effect on CSR and firm performance. Deducing from our survey findings, we recommend that SMEs should adopt prospector strategy and analyser strategies to effectively implement CSR initiatives.

Publication DOI:
Divisions: College of Business and Social Sciences > Aston Business School
College of Business and Social Sciences > Aston Business School > Operations & Information Management
Additional Information: Copyright © 2022 Inderscience Enterprises Ltd. Funding Information: This work is supported by VC Research (VCR 0000043) for Professor Chang.
Uncontrolled Keywords: business strategy,corporate social responsibility,CSR,emerging economy,firm performance,small and medium enterprises,SMEs,Management Information Systems,Business and International Management,Strategy and Management
Publication ISSN: 1751-2018
Full Text Link:
Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
PURE Output Type: Article
Published Date: 2022-03-04
Accepted Date: 2022-01-01
Authors: Mapiye Dube, Francisca N.
Chang, Victor (ORCID Profile 0000-0002-8012-5852)



Version: Accepted Version

| Preview

Export / Share Citation


Additional statistics for this record