The WHO-ITU MyopiaEd Programme: A Digital Message Programme Targeting Education on Myopia and Its Prevention


The objective of this paper is to provide an overview of the World Health Organization - International Telecommunication Union MyopiaEd programme - a digital message programme targeting education on myopia and its prevention. The development of the MyopiaEd programme included 4 key steps: (1) Conceptualization and consultation with experts in the field of myopia, mHealth and health behavior change; (2) Creation of SMS message libraries and programme algorithm; (3) Review of the message libraries to ensure relevance to the target audience; and (4) Pre-testing amongst end-user groups to ensure that the design of the programme and the message content were understandable. After reviewing the available evidence and considering input of the experts, the aims, end users and key themes of the programme were finalized. Separate SMS-adapted message libraries were developed, reviewed and pre-tested for four target end-user groups; (1) general population involved in the care of children (2) parents or caregivers of children with myopia; (3) adolescents with myopia; and (4) adults with myopia. The message libraries are part of a comprehensive toolkit, developed through a consultative process with experts in digital health, to support implementation within countries. The development of the MyopiaEd programme aims to provide a basis for Member States and other stakeholders to develop, implement and monitor large-scale mHealth programmes. It is aimed at raising awareness of good eye care behaviors and addressing common reasons for non-compliance to spectacle wear. The next steps will involve adapting and evaluating the MyopiaEd programme in selected settings.

Publication DOI:
Divisions: College of Health & Life Sciences > School of Optometry > Optometry & Vision Science Research Group (OVSRG)
College of Health & Life Sciences
College of Health & Life Sciences > School of Optometry > Optometry
Additional Information: © 2022 Keel, Govender-Poonsamy, Cieza, Faal, Flitcroft, Gifford, He, Khandekar, Naidoo, Oerding, Ohno-Matsui, Mariotti, Wildsoet, Wolffsohn, Wong, Yoon, Mueller and Dobson. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
Uncontrolled Keywords: Public Health,myopia,mHealth,public health,digital health,behavior change,Caregivers,World Health Organization,Humans,Parents,Telemedicine,Myopia/prevention & control,Adolescent,Adult,Child
Publication ISSN: 2296-2565
Last Modified: 19 Jun 2024 16:45
Date Deposited: 10 Jun 2022 08:02
Full Text Link:
Related URLs: https://www.fro ... 022.881889/full (Publisher URL)
PURE Output Type: Article
Published Date: 2022-05-26
Accepted Date: 2022-04-15
Submitted Date: 2022-02-23
Authors: Keel, Stuart
Govender-Poonsamy, Pirindha
Cieza, Alarcos
Faal, Hannah
Flitcroft, Ian
Gifford, Kate
He, Mingguang
Khandekar, Rajiv
Naidoo, Kovin
Oerding, Matt
Ohno-Matsui, Kyoko
Mariotti, Silvio
Wildsoet, Christine
Wolffsohn, James S. (ORCID Profile 0000-0003-4673-8927)
Wong, Tien Y.
Yoon, Sangchul
Mueller, Andreas
Dobson, Rosie



Version: Published Version

License: Creative Commons Attribution

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