Kils, Katharina (2019). The Impact of Customer Participation on Customer and Firm Outcomes. PHD thesis, Aston University.
Divisions: | College of Business and Social Sciences > Aston Business School > Marketing & Strategy |
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Institution: | Aston University |
Uncontrolled Keywords: | Participating Customers,marketing strategies,trade off situations |
Completed Date: | 2019-09 |
Authors: |
Kils, Katharina
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