Kils, Katharina (2019). The Impact of Customer Participation on Customer and Firm Outcomes. PHD thesis, Aston University.
| Divisions: | College of Business and Social Sciences > Aston Business School > Marketing & Strategy |
|---|---|
| Institution: | Aston University |
| Uncontrolled Keywords: | Participating Customers,marketing strategies,trade off situations |
| Completed Date: | 2019-09 |
| Authors: |
Kils, Katharina
|
CORE (COnnecting REpositories)
CORE (COnnecting REpositories)