Sustainable Farming Practices, Awareness, and Behavior in Small Farms in Brazil


This paper investigates the relationship between the use of digital and non-digital sources of information on sustainable farming practices, institutional pressure and adoption of such practices by farmers in Brazilian semi-arid lands. The research uses a model based on the theory of reasoned action (TRA) and the institutional theory. Our results for a sample of 100 Brazilian farmers show that non-digital sources of information and ‘Coercive’ and ‘Normative’ pressures have a positive impact on farmers’ attitude towards and actual adoption of sustainable farming practices. However, digital sources of information such as TV and Radio do not play a significant role. In addition, pro-environmental attitude drives sustainable behaviour through the adoption of three out of the five sustainable farming practices investigated. Research and policy implications are also discussed.

Publication DOI:
Divisions: College of Business and Social Sciences > Aston Business School > Operations & Information Management
Additional Information: This article is published as an Open Access article distributed under the terms of the Creative Commons Attribution License ( which permits unrestricted use, distribution, and production in any medium, provided the author of the original work and original publication source are properly credited.
Uncontrolled Keywords: Adaptation,Awareness,Brazil,Digital,Institutional Pressure,Small Farms,Sustainability
Publication ISSN: 1533-7995
Last Modified: 22 Apr 2024 07:27
Date Deposited: 18 Feb 2022 13:11
Full Text Link:
Related URLs: https://www.igi ... n-brazil/276090 (Publisher URL)
PURE Output Type: Article
Published Date: 2021-11
Accepted Date: 2020-11-09
Authors: Nunes, Breno (ORCID Profile 0000-0001-8892-2728)
Gholami, Roya
Añón Higón, Dolores



Version: Published Version

License: Creative Commons Attribution

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