Nunes, Breno, Gholami, Roya and Añón Higón, Dolores (2021). Sustainable Farming Practices, Awareness, and Behavior in Small Farms in Brazil. Journal of Global Information Management, 29 (6), pp. 1-23.
Abstract
This paper investigates the relationship between the use of digital and non-digital sources of information on sustainable farming practices, institutional pressure and adoption of such practices by farmers in Brazilian semi-arid lands. The research uses a model based on the theory of reasoned action (TRA) and the institutional theory. Our results for a sample of 100 Brazilian farmers show that non-digital sources of information and ‘Coercive’ and ‘Normative’ pressures have a positive impact on farmers’ attitude towards and actual adoption of sustainable farming practices. However, digital sources of information such as TV and Radio do not play a significant role. In addition, pro-environmental attitude drives sustainable behaviour through the adoption of three out of the five sustainable farming practices investigated. Research and policy implications are also discussed.
Publication DOI: | https://doi.org/10.4018/JGIM.20211101.oa31 |
---|---|
Divisions: | College of Business and Social Sciences > Aston Business School > Operations & Information Management |
Additional Information: | This article is published as an Open Access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and production in any medium, provided the author of the original work and original publication source are properly credited. |
Uncontrolled Keywords: | Adaptation,Awareness,Brazil,Digital,Institutional Pressure,Small Farms,Sustainability |
Publication ISSN: | 1533-7995 |
Last Modified: | 06 Aug 2024 09:00 |
Date Deposited: | 18 Feb 2022 13:11 |
Full Text Link: | |
Related URLs: |
https://www.igi ... n-brazil/276090
(Publisher URL) |
PURE Output Type: | Article |
Published Date: | 2021-11 |
Accepted Date: | 2020-11-09 |
Authors: |
Nunes, Breno
(![]() Gholami, Roya Añón Higón, Dolores |