A platform ecosystem view of servitization in manufacturing

Abstract

This study investigates how the social and technical subsystems of a platform ecosystem change and interact in the advanced services context. An integrated research approach results in the development of an analytical framework accounting for the four perspectives of - technical core, key actors, structural boundaries and tasks of a servitization-based platform ecosystem. This study draws from collective experiences of 14 senior executives from seven manufacturing firms using a multiple case study approach. We find that manufacturers’ decision to modularise or standardise affects the range of services they can offer, and while modularity presents challenges of engagement between ecosystem actors, standardisation is harder for manufacturers with intricate products and complex customer settings. We also find that complexities of service transformation can trigger product-biased behaviour of internal actors, risking the success of servitization within the organisation. Additionally, we find that manufacturers can concurrently operate across multiple structural boundaries, and this impacts the mechanisms they adopt to govern and orchestrate their actor networks.

Publication DOI: https://doi.org/10.1016/j.technovation.2021.102248
Divisions: College of Business and Social Sciences > Aston Business School > Operations & Information Management
College of Business and Social Sciences > Aston Business School > Advanced Services Group
College of Business and Social Sciences > Aston Business School
Additional Information: © 2021, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/ Funding: This work was supported by the UK's Economic and Social Research Council (ESRC) grant Pathways towards Servitization: A trans-national study of Organisational Transformation, Ref ES/P010148/1.
Uncontrolled Keywords: Advanced services,Platform ecosystems,Servitization,Engineering(all),Management of Technology and Innovation
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Related URLs: https://linking ... 166497221000298 (Publisher URL)
http://www.scop ... tnerID=8YFLogxK (Scopus URL)
PURE Output Type: Article
Published Date: 2021-02-27
Published Online Date: 2021-02-27
Accepted Date: 2021-02-15
Authors: Kapoor, Kawaljeet (ORCID Profile 0000-0001-9524-905X)
Bigdeli, Ali Ziaee (ORCID Profile 0000-0002-8128-0918)
Schroeder, Andreas (ORCID Profile 0000-0002-4051-9275)
Baines, Tim (ORCID Profile 0000-0002-7518-2967)

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Version: Accepted Version

Access Restriction: Restricted to Repository staff only until 27 February 2023.

License: Creative Commons Attribution Non-commercial No Derivatives


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