Strategies for an Efficient Official Publicity Campaign


We consider the process of opinion formation, in a society where there is a set of rules B that indicates whether a social instance is acceptable. Public opinion is formed by the integration of the voters’ attitudes which can be either conservative (mostly in agreement with B) or liberal (mostly in disagreement with B and in agreement with peer voters). These attitudes are represented by stable fixed points in the phase space of the system. In this article we study the properties of a perturbative term, mimicking the effects of a publicity campaign, that pushes the system from the basin of attraction of the liberal fixed point into the basin of the conservative point, when both fixed points are equally likely.

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Divisions: College of Engineering & Physical Sciences > Systems analytics research institute (SARI)
College of Engineering & Physical Sciences
Additional Information: This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit
Uncontrolled Keywords: Disordered systems,Online learning,Sociophysics,Statistical and Nonlinear Physics,Mathematical Physics
Publication ISSN: 1572-9613
Last Modified: 27 Jun 2024 10:44
Date Deposited: 04 May 2021 09:12
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Related URLs: https://link.sp ... 955-021-02761-x (Publisher URL)
http://www.scop ... tnerID=8YFLogxK (Scopus URL)
PURE Output Type: Article
Published Date: 2021-05
Published Online Date: 2021-04-29
Accepted Date: 2021-04-23
Authors: Neirotti, Juan (ORCID Profile 0000-0002-2409-8917)



Version: Published Version

License: Creative Commons Attribution

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