Servitization in manufacturing: A business model perspective


The current research on Business Models (BMs) in servitization tends to focus on either identifying the key components of relevant BMs or examining the challenges of introducing such BMs. The creation of a BM is not a discrete event, but the result of a long-term continuous refinement effort. Redirecting the servitization research from concentrating on successful service-focused BMs to focusing on the process of developing such models is critical for servitization theory and practice. This paper, therefore, sets out to shed light on the development and refinement of the service-focused BMs in the manufacturing context.

Divisions: College of Business and Social Sciences > Aston Business School > Operations & Information Management
Additional Information: © 2018 The Authors Funding: This conference paper is part of a project that has received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie Skłodowska-Curie grant agreement No 721909
Event Title: 25th International EurOMA Conference
Event Type: Other
Event Dates: 2018-06-24 - 2018-06-26
Last Modified: 20 May 2024 07:49
Date Deposited: 18 Feb 2021 11:40
PURE Output Type: Conference contribution
Published Date: 2018-06-26
Accepted Date: 2018-01-01
Authors: Ziaee Bigdeli, Ali (ORCID Profile 0000-0002-8128-0918)
Dmitrijeva, Jekaterina (ORCID Profile 0000-0001-5823-7113)
Schroeder, Andreas (ORCID Profile 0000-0002-4051-9275)
Baines, Tim (ORCID Profile 0000-0002-7518-2967)



Version: Accepted Version

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