Contextualising servitization – the shaping of the organisational transformation


This study has set out to build the evidence base underpinning the context of the SME servitization transformation. It explores how the organisational environment forces manufacturing SMEs to move towards service provision through depicting their perception of the business environment. The study contributes to the understanding of servitization by populating the selected conceptual model with insights drawn from collective experiences of 25 senior executives from 17 servitizing SMEs. The findings summarise how internal and external organisational environment factors shape servitization transformation and how they differ when considering the stages of transformation.

Divisions: College of Business and Social Sciences > Aston Business School > Operations & Information Management
College of Business and Social Sciences > Aston Business School
College of Business and Social Sciences > Aston Business School > Advanced Services Group
College of Business and Social Sciences
Additional Information: © 2018 The Authors Funding: This conference paper is part of a project that has received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie SkłodowskaCurie grant agreement No 721909.
Event Title: 25th International EurOMA Conference
Event Type: Other
Event Dates: 2018-06-24 - 2018-06-26
Last Modified: 20 May 2024 07:49
Date Deposited: 18 Feb 2021 11:38
PURE Output Type: Conference contribution
Published Date: 2018-06-26
Accepted Date: 2018-01-01
Authors: Dmitrijeva, Jekaterina (ORCID Profile 0000-0001-5823-7113)
Bigdeli, Ali Ziaee (ORCID Profile 0000-0002-8128-0918)
Schroeder, Andreas (ORCID Profile 0000-0002-4051-9275)
Baines, Timothy (ORCID Profile 0000-0002-7518-2967)



Version: Accepted Version

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