Creativity and security as a cultural recipe for entrepreneurship


We posit that societal cultural values of creativity and security are associated with the likelihood that a person will engage in a business start-up. Creativity supports the opportunity identification and security the opportunity exploitation aspects of entrepreneurship. In contrast, both emphasis on performance and acceptance of risk-taking may not play the role that is typically assumed. To verify our hypotheses we construct a multilevel dataset, combining Global Entrepreneurship Monitor individual-level data with country-level data from the World Values Survey. We use a multilevel logit model to address the hierarchical structure of our data. We found that odds of start-up engagement are higher if people in a society value security, yet also appreciate thinking up new ideas and being creative. Our results support McCloskey’s distinction between aristocratic and bourgeois values, and John and Storr’s proposition that different cultural traits support different aspects of entrepreneurship.

Divisions: College of Business and Social Sciences > Aston Business School > Economics, Finance & Entrepreneurship
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College of Business and Social Sciences > Aston Business School
Additional Information: (c) 2020, Millenium Economics Ltd. The final publication is available via Cambridge Journals Online at
Publication ISSN: 1744-1374
Last Modified: 29 Nov 2023 12:55
Date Deposited: 04 Dec 2020 13:14
Full Text Link: 10.1017/S1744137420000533
Related URLs: ... D699BF7DAFCF211 (Publisher URL)
PURE Output Type: Article
Published Date: 2022-02
Published Online Date: 2020-11-24
Accepted Date: 2020-11-01
Authors: Mickiewicz, Tomasz
Kaasa, Anneli



Version: Accepted Version

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