Internet or store? An ethnographic study of consumers' internet and store-based grocery shopping practices


Drawing on practice theory, this paper develops an understanding of the interrelationships between where and when consumers shop (the internet, stores, and their preferred retailers), and what they purchase (via the internet and in-store). Ethnographic case studies are presented of two consumers’ internet and store-based shopping practices, and how these intersect with their everyday lives, using data generated from multiple, complementary methods over an eighteen-month period. To this end, the paper contributes to the extant internet grocery shopping literature by offering a wider understanding of internet usage, as well as to broader debates surrounding retail change and shopping practices. The managerial implications of internet shopping on the contemporary retail grocery environment are also described and discussed.

Publication DOI:
Divisions: College of Business and Social Sciences > Aston Business School > Marketing & Strategy
Additional Information: © 2016, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Uncontrolled Keywords: Ethnography,Grocery shopping,Internet,Practice,Marketing
Publication ISSN: 1873-1384
Full Text Link: https://researc ... a12e61cde).html
Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
https://www.sci ... 2880?via%3Dihub (Publisher URL)
PURE Output Type: Article
Published Date: 2016-09-01
Published Online Date: 2016-07-21
Accepted Date: 2016-07-05
Authors: Elms, Jonathan
de Kervenoael, Ronan (ORCID Profile 0000-0002-9970-5101)
Hallsworth, Alan

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