IT as enabler of sustainable farming:an empirical analysis of farmers' adoption decision of precision agriculture technology


Precision agriculture (PA) describes a suite of IT based tools which allow farmers to electronically monitor soil and crop conditions and analyze treatment options. This study tests a model explaining the difficulties of PA technology adoption. The model draws on theories of technology acceptance and diffusion of innovation and is validated using survey data from farms in Canada. Findings highlight the importance of compatibility among PA technology components and the crucial role of farmers' expertise. The model provides the theoretical and empirical basis for developing policies and initiatives to support PA technology adoption.

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Divisions: College of Business and Social Sciences > Aston Business School > Operations & Information Management
Additional Information: Copyright © 2012 Elsevier B.V. CC BY-NC-ND.
Uncontrolled Keywords: precision agriculture,sustainable farming,adoption,chracteristics of innovation,technology acceptance
Publication ISSN: 1873-5797
Last Modified: 24 May 2024 07:09
Date Deposited: 22 Nov 2019 08:09
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Related URLs: https://www.sci ... 1972?via%3Dihub (Publisher URL)
PURE Output Type: Article
Published Date: 2012-12
Published Online Date: 2012-08-18
Authors: Aubert, Benoit A.
Schroeder, Andreas (ORCID Profile 0000-0002-4051-9275)
Grimaudo, Jonathan

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