Examining consumer acceptance of green innovations using innovation characteristics: A conceptual approach

Abstract

In the wake of global warming and environmental preservation, all processes and actions are now being directed along the lines of creating a greener environment. Household solar equipments are one such initiative, whereby people around the world are being encouraged to adopt green innovations even within homes. Recent emphasis is particularly along the usage of solar energy for home lighting, heating and cooking. To achieve increased adoption of these green innovations, it is important to understand the behaviours of various factors that may influence consumers in forming favourable intentions towards such innovations. This article aims to develop a theory-based conceptual framework for examining user adoption of household solar innovations. Attributes from Rogers’ Diffusion of Innovations theory, Tornatzky and Klein’s Meta-Analysis, and Moore and Benbasat’s Perceived Characteristics of Innovating theory will be used to design the intended framework for examining the adoption of household solar and other green innovations.