Hypocritical organizations: Implications for employee social responsibility

Abstract

The implications of corporate hypocrisy for corporate social responsibility (CSR) at the employee level of analysis remain largely unexplored. Drawing on attribution theory and the sensemaking perspective of CSR, we develop a model that highlights the negative effects of corporate hypocrisy on employees' voluntary contribution to their firm's social responsibility program (employee social responsibility, or ESR), as mediated by symbolic CSR attributions. Moreover, by incorporating the CSR sensitivity framework, we develop a more nuanced model that acknowledges the role of task significance in strengthening the aforementioned relationship. The results from our cross-lagged study first suggest that corporate hypocrisy negatively affects ESR through the intermediary role of symbolic CSR attributions. Second, the findings reveal that task significance moderates the relationship between corporate hypocrisy and ESR, such that both the direct and indirect effects are stronger for employees whose jobs are higher in task significance. Implications for research and practice are discussed.

Publication DOI: https://doi.org/10.1016/j.jbusres.2019.07.034
Divisions: College of Business and Social Sciences > Aston Business School
College of Business and Social Sciences > Aston Business School > Work & Organisational Psychology
Additional Information: © 2019, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/
Uncontrolled Keywords: Attribution theory,Corporate hypocrisy,Employee social responsibility,Sensemaking,Symbolic CSR,Task significance,Marketing
Publication ISSN: 1873-7978
Last Modified: 19 Feb 2024 08:27
Date Deposited: 02 Sep 2019 12:41
Full Text Link:
Related URLs: https://linking ... 148296319304515 (Publisher URL)
http://www.scop ... tnerID=8YFLogxK (Scopus URL)
PURE Output Type: Article
Published Date: 2020-06-01
Published Online Date: 2019-08-15
Accepted Date: 2019-07-24
Authors: Babu, Nishat (ORCID Profile 0000-0003-3301-9472)
De Roeck, Kenneth
Raineri, Nicolas

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