Bennett, David, Vaidya, Kirit, Zhao, Hongyu and Brittan, Steve (1999). International technology collaboration for new product development. IN: Civilization, modern technology and sustainable development. Hosni, Yasser and Lefebvre, Khalil T. (eds) EGY: UNSPECIFIED.
Abstract
In recent years it has become increasingly common for companies to improve their competitiveness and find new markets by extending their operations through international new product development collaborations involving technology transfer. Technology development, cost reduction and market penetration are seen as the foci in such collaborative operations with the aim being to improve the competitive position of both partners. In this paper the case of technology transfer through collaborative new product development in the machine tool sector is used to provide a typical example of such partnerships. The research evidence on which the paper is based includes longitudinal case studies and questionnaire surveys of machine tool manufacturers in both countries. The specific case of a UK machine tool company and its Chinese partner is used to provide a specific example of the operational development of a successful collaboration. The paper concludes that a phased co-ordination of commercial, technical and strategic interactions between the two partners is essential for such collaborations to work. In particular, the need to transfer marketing know-how is emphasised, having been identified as an area of weakness among technology acquirers in China.
Divisions: | College of Business and Social Sciences > Aston Business School > Operations & Information Management College of Business and Social Sciences > Aston Business School > Economics, Finance & Entrepreneurship College of Business and Social Sciences > Aston Business School > Aston India Foundation for Applied Research |
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Additional Information: | IAMOT conference is the source where it was published. |
Event Title: | 8th international conference on management of technology |
Event Type: | Other |
Event Dates: | 1999-03-15 - 1999-03-17 |
Last Modified: | 08 Jul 2024 08:35 |
Date Deposited: | 19 Aug 2019 09:58 | PURE Output Type: | Conference contribution |
Published Date: | 1999 |
Authors: |
Bennett, David
(![]() Vaidya, Kirit Zhao, Hongyu Brittan, Steve |