Emerging Roles in Design Expansion:'The Third Group' Involved in Design


Design, regarded as the key factor of innovation, has evidently developed diversified designeruser relationships in order to release productivity. However, to further leverage design capabilities, 'the third group' of people who are neither design experts nor users will collaborate with designers through their expertise and fill the skill gap between designers and users. This study therefore aims to explore how 'the third group' form integral roles in the design expansion terrain. To address the research question, this study adopts semi-structured interview as the research method, through which 17 informants experienced in design practices without design background are investigated. Subsequently, the results are classified into five roles 'the third group' can play in the design collaboration with detail clarifications, which include 'vision practitioner' 'business model designer', 'organization facilitator', 'language manipulator' and 'scenario composer'. Finally, the conclusion is set to contribute to identification of the design expansion terrain and the adaptive roles, which could be beneficial for non-design professionals to gain a position in design collaboration and also for designers to broaden abilities to collaborate across disciplines.

Publication DOI: https://doi.org/10.1051/matecconf/201817602021
Divisions: College of Engineering & Physical Sciences
College of Engineering & Physical Sciences > School of Engineering and Technology > Mechanical, Biomedical & Design
Additional Information: © The Authors, published by EDP Sciences, 2018. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Uncontrolled Keywords: Chemistry(all),Materials Science(all),Engineering(all)
Publication ISSN: 2261-236X
Last Modified: 11 Jan 2024 08:14
Date Deposited: 30 Jul 2019 08:36
Full Text Link:
Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
https://www.mat ... 2018_02021.html (Publisher URL)
PURE Output Type: Conference article
Published Date: 2018-07-02
Accepted Date: 2018-05-01
Authors: Xiang, Chen
Liu, Wei (ORCID Profile 0000-0002-8014-7218)



Version: Published Version

License: Creative Commons Attribution

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