Digital servitization business models in ecosystems:A theory of the firm


This study extends the discussion of digital servitization business models by adopting the perspective of the theory of the firm. We use four theories of the firm (industrial organization, the resource-based view, organizational identity, and the transaction cost approach) to understand digital servitization business models of firms in the context of ecosystems. Digitalization transforms the business models of solution providers and shapes their firm boundary decisions as they develop digital solutions across organizational boundaries within ecosystems such as harbors, mines, and airports. Thus, digitalization not only affects individual firms' business models but also requires the alignment of the business models of other firms within the ecosystem. Hence, business models in digital servitization should be viewed from an ecosystem perspective. Based on a rigorous literature review, we provide suggestions for future research on digital servitization business models within ecosystems.

Publication DOI:
Divisions: College of Business and Social Sciences > Aston Business School > Operations & Information Management
College of Business and Social Sciences > Aston Business School > Advanced Services Group
Additional Information: © 2019 The Author(s). Published by Elsevier Inc. This is an open access article under the CC BY license (
Uncontrolled Keywords: Business model innovation,Digital servitization,Digitalization,Ecosystems,Firm boundaries,Industry 4.0,Platforms and sustainability,Product-service systems (PSS),Marketing
Publication ISSN: 1873-7978
Last Modified: 08 Jul 2024 07:52
Date Deposited: 08 Jul 2019 10:21
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Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
https://www.sci ... 387X?via%3Dihub (Publisher URL)
PURE Output Type: Article
Published Date: 2019-11-01
Published Online Date: 2019-06-24
Accepted Date: 2019-06-01
Authors: Kohtamäki, Marko
Parida, Vinit
Oghazi, Pejvak
Gebauer, Heiko
Baines, Tim (ORCID Profile 0000-0002-7518-2967)



Version: Published Version

License: Creative Commons Attribution

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