Kohtamäki, Marko, Parida, Vinit, Oghazi, Pejvak, Gebauer, Heiko and Baines, Tim (2019). Digital servitization business models in ecosystems:A theory of the firm. Journal of Business Research, 104 , pp. 380-392.
Abstract
This study extends the discussion of digital servitization business models by adopting the perspective of the theory of the firm. We use four theories of the firm (industrial organization, the resource-based view, organizational identity, and the transaction cost approach) to understand digital servitization business models of firms in the context of ecosystems. Digitalization transforms the business models of solution providers and shapes their firm boundary decisions as they develop digital solutions across organizational boundaries within ecosystems such as harbors, mines, and airports. Thus, digitalization not only affects individual firms' business models but also requires the alignment of the business models of other firms within the ecosystem. Hence, business models in digital servitization should be viewed from an ecosystem perspective. Based on a rigorous literature review, we provide suggestions for future research on digital servitization business models within ecosystems.
Publication DOI: | https://doi.org/10.1016/j.jbusres.2019.06.027 |
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Divisions: | College of Business and Social Sciences > Aston Business School > Operations & Information Management College of Business and Social Sciences > Aston Business School > Advanced Services Group |
Additional Information: | © 2019 The Author(s). Published by Elsevier Inc. This is an open access article under the CC BY license (http://creativecommons.org/licenses/BY/4.0/) |
Uncontrolled Keywords: | Business model innovation,Digital servitization,Digitalization,Ecosystems,Firm boundaries,Industry 4.0,Platforms and sustainability,Product-service systems (PSS),Marketing |
Publication ISSN: | 1873-7978 |
Last Modified: | 15 Aug 2024 07:05 |
Date Deposited: | 08 Jul 2019 10:21 |
Full Text Link: | |
Related URLs: |
http://www.scop ... tnerID=8YFLogxK
(Scopus URL) https://www.sci ... 387X?via%3Dihub (Publisher URL) |
PURE Output Type: | Article |
Published Date: | 2019-11-01 |
Published Online Date: | 2019-06-24 |
Accepted Date: | 2019-06-01 |
Authors: |
Kohtamäki, Marko
Parida, Vinit Oghazi, Pejvak Gebauer, Heiko Baines, Tim ( ![]() |