The use of social media for knowledge acquisition and dissemination in B2B companies: an empirical study of Finnish technology industries

Abstract

Scholars and practitioners of knowledge management have paid increasing attention to the adoption of social media in business-to-business (B2B) setting for knowledge sharing; however, both the theoretical and empirical research in this domain are quite fragmented. The aim of this research is to deepen the understanding about the B2B companies’ awareness of the potentials of social media in improving their absorptive capacity and, consequently, if and how such companies deploy knowledge strategies based on social media adoption. We carried out an empirical survey of Finnish technology companies operating purely in B2B markets. Results highlight that social media adoption is still in a preliminary stage of development. Companies show a lack of awareness of the potentials of social media as a means for external knowledge acquisition and internal dissemination. Results suggest a strong need of a structured approach to the adoption of social media to overcome cultural and organisational barriers.

Publication DOI: https://doi.org/10.1080/14778238.2018.1541779
Divisions: College of Engineering & Physical Sciences > School of Informatics and Digital Engineering > Electrical and Electronic Engineering
College of Engineering & Physical Sciences
Additional Information: This is an Accepted Manuscript of an article published by Taylor & Francis Group in Knowledge Management Research & Practice on 8 Nov 2018, available online at: http://www.tandfonline.com/10.1080/14778238.2018.1541779
Publication ISSN: 1477-8246
Full Text Link: http://eprints. ... los.ac.uk/6344/
Related URLs: https://www.tan ... 38.2018.1541779 (Publisher URL)
PURE Output Type: Article
Published Date: 2019
Published Online Date: 2018-11-08
Accepted Date: 2018-10-23
Authors: Ammirato, Salvatore
Felicetti, Alberto Michele
Della-gala, Marco (ORCID Profile 0000-0001-6850-0931)
Aramo-Immonen, Heli
Jussila, Jari J.
Kärkkäinen, Hannu

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