Benoit, Sabine, Evanschitzky, Heiner and Teller, Christoph (2019). Retail format selection in on-the-go shopping situations. Journal of Business Research, 100 , pp. 268-278.
Abstract
Consumers patronize different store formats to purchase products. Prior literature describes store and format choices for big, multi-item shopping baskets, but limited insights determine consumers' unique shopping routines when they seek to buy just one or a few items while on the go. Such shopping situations might affect consumers' format selections for both search and experience goods. This study uses multi-attribute utility theory to develop a framework, tested with a scenario-based experiment. For search goods, a format's economic utility (price level, speed) is more important; its functional utility (quality, variety) and psychological utility (atmosphere, service) become less important considerations. Furthermore, the tolerable range of formats is larger for search goods. The level of on-the-go purchase and consumption frequency moderates these effects. Therefore, this research helps to clarify what drives consumers' format selections in on-the-go shopping situations, with useful managerial insights for how retailers can compete in the growing on-the-go market.
Publication DOI: | https://doi.org/10.1016/j.jbusres.2019.04.007 |
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Divisions: | College of Business and Social Sciences > Aston Business School > Marketing & Strategy |
Additional Information: | © 2019, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/ |
Uncontrolled Keywords: | Choice,Experiments,Food,On-the-go consumption,Retail format,Shopping situation,Marketing |
Publication ISSN: | 1873-7978 |
Last Modified: | 18 Dec 2024 08:14 |
Date Deposited: | 15 Apr 2019 14:43 |
Full Text Link: | |
Related URLs: |
https://linking ... 148296319302498
(Publisher URL) http://www.scop ... tnerID=8YFLogxK (Scopus URL) |
PURE Output Type: | Article |
Published Date: | 2019-07-01 |
Published Online Date: | 2019-04-10 |
Accepted Date: | 2019-04-02 |
Authors: |
Benoit, Sabine
Evanschitzky, Heiner ( 0000-0003-1013-7679) Teller, Christoph |
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Version: Accepted Version
License: Creative Commons Attribution Non-commercial No Derivatives
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