The value architecture of servitization:Expanding the research scope


Servitization generates implications for the manufacturers' value creation, delivery and capture processes and also for their customers and business partners. As individual studies have started to investigate the different value processes in servitization and the effects they have on the manufacturers' wider context, it becomes important to consolidate prior research and develop an integrative understanding of value in servitization. The present study is based on a systematic review of the servitization literature, expanding the research scope from a dyadic to a triadic, network and system level of analysis. The study creates a value architecture framework which establishes a comprehensive understanding of value in servitization, with implications for future servitization theory building and strategy development.

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Divisions: College of Business and Social Sciences > Aston Business School > Operations & Information Management
College of Business and Social Sciences > Aston Business School > Advanced Services Group
College of Business and Social Sciences > Aston Business School
Additional Information: © 2019, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Funding: This work was supported by the European Union's Horizon 2020 research and innovation programme under the Marie Skłodowska-Curie grant agreement No 721909, and the UK's Economic and Social Research Council (ESRC) grant Ref ES/P010148/1 ‘Pathways towards Servitization: A trans-national study of Organisational Transformation’.
Uncontrolled Keywords: Advanced services,Manufacturing,Servitization,Value,Marketing
Publication ISSN: 1873-7978
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Related URLs: https://www.sci ... 2528?via%3Dihub (Publisher URL)
http://www.scop ... tnerID=8YFLogxK (Scopus URL)
PURE Output Type: Article
Published Date: 2019-11-01
Published Online Date: 2019-04-13
Accepted Date: 2019-04-05
Authors: Garcia Martin, Patricia Carolina (ORCID Profile 0000-0003-1308-770X)
Schroeder, Andreas (ORCID Profile 0000-0002-4051-9275)
Ziaee Bigdeli, Ali (ORCID Profile 0000-0002-8128-0918)

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