Garcia Martin, Patricia Carolina, Schroeder, Andreas, Ziaee Bigdeli, Ali and Baines, Timothy S (2017). Value in servitization: From dyad to network level. IN: EurOMA 2017 Conference Proceedings. GBR: UNSPECIFIED.
Abstract
Servitization implies a customer-centred approach, where value is enhanced through communication and interaction between the parties. The creation, delivery and capture of value in servitization have been widely analyzed within the supplier-customer dyad. However, when moving to a multi-actor level, a gap has been found regarding the challenges that the embedded context in which servitization takes place can have over the distribution and capture of part of the value created.
| Divisions: | College of Business and Social Sciences > Aston Business School > Operations & Information Management College of Business and Social Sciences > Aston Business School > Advanced Services Group College of Business and Social Sciences > Aston Business School Aston University (General) |
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| Additional Information: | Copyright: EurOMA 2017 Conference Proceedings. Funding: This conference paper is part of a project that has received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie Skłodowska-Curie grant agreement No 721909. |
| Event Title: | 24th EurOMA conference |
| Event Type: | Other |
| Event Dates: | 2017-07-01 - 2017-07-05 |
| Uncontrolled Keywords: | Servitization,Value,Network |
| Last Modified: | 19 Aug 2025 07:09 |
| Date Deposited: | 08 Apr 2019 10:32 | PURE Output Type: | Conference contribution |
| Published Date: | 2017-07-05 |
| Accepted Date: | 2017-07-01 |
| Authors: |
Garcia Martin, Patricia Carolina
(
0000-0003-1308-770X)
Schroeder, Andreas (
0000-0002-4051-9275)
Ziaee Bigdeli, Ali (
0000-0002-8128-0918)
Baines, Timothy S (
0000-0002-7518-2967)
|