Integrated strategic supply chain positioning for SME's:an empirical study


Purpose – The purpose of this paper is to report on an investigation into the selection and evaluation of a suitable strategic positioning methodology for SMEs in Singapore. Design/methodology/approach – The research methodology is based on critical review of the literature to identify the potentially most suitable strategic positioning methodology, evaluation and testing of the methodology within the context of SME's in Singapore, and analysis to determine the strengths and weaknesses of the methodology and opportunities for further research. Findings – This paper illustrates a leading integrated strategic positioning decision making process, which has been found to be potentially suitable for SMEs in Singapore, and the process is then applied and evaluated in two industrial case studies. Results in the form of strengths, weaknesses and opportunities are evaluated and discussed in detail, and further research to improve the process has been identified. Practical implications – A practical and integrated strategic supply chain positioning methodology for SMEs to define their own competitive space, among other companies in the manufacturing supply chain, so as to maximize business competitiveness. Originality/value – This paper contributes to the knowledge of the strategic positioning decision process as well as identifies further research to adapt the process for SMEs in Singapore.

Publication DOI:
Divisions: College of Business and Social Sciences > Aston Business School > Operations & Information Management
Uncontrolled Keywords: manufacturing systems,supply chain management,small to medium-sized enterprises,Singapore
Publication ISSN: 1758-6550
Full Text Link:
Related URLs: http://www.emer ... 6&show=abstract (Publisher URL)
PURE Output Type: Article
Published Date: 2006
Authors: Lim, Roland Y.G.
Baines, Timothy (ORCID Profile 0000-0002-7518-2967)
Tjahjono, Benny
Chandrapakaikul, Watcharavee



Version: Accepted Version

| Preview

Export / Share Citation


Additional statistics for this record