Metaphors of identity in dating ads and newspaper articles


This article investigates metaphors of identity in dating ads and in two types of newspaper writing, 'hard' and 'soft' news articles. It focuses on issues of textualization and processing, and particularly on the role of cotext in decoding metaphors. Taking a pragmatic approach founded in the cooperative principle, it argues that the maxims of quality and relation play related but separable roles in the interpretation of identity metaphors; and that this process is guided and constrained by cotextual selections in the environment of the metaphorical term. The particular kinds of cotextual guidance provided by the writer are seen to vary according to genre-driven issues. These include the purpose and stylistic conventions of the genre in which the metaphor occurs and the circumstances under which the text is composed and read. Differing functional motivations are suggested for the use of identity metaphors in each of the genres considered. © Walter de Gruyter 2007.

Publication DOI:
Divisions: ?? 53981500Jl ??
College of Business and Social Sciences > School of Social Sciences & Humanities
Additional Information: © Walter de Gruyter. Text & Talk, Volume 27, Issue 1, Pages 55–78
Uncontrolled Keywords: hard news,soft news,cooperative principle,cotextual selections,dating ads,metaphors of identity,Language and Linguistics,Literature and Literary Theory,Linguistics and Language
Publication ISSN: 1860-7349
Full Text Link:
Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
http://www.degr ... xt.2007.003.xml (Publisher URL)
PURE Output Type: Article
Published Date: 2007-12-01
Authors: Marley, Carol (ORCID Profile 0000-0002-4958-9026)



Version: Published Version

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