Retail restructuring and consumer choice 1:long term local changes in consumer behaviour : Portsmouth 1980-2002


Over the last two decades fundamental changes have taken place in the global supply and local structure of provision of British food retailing. Consumer lifestyles have also changed markedly. Despite some important studies of local interactions between new retail developments and consumers, we argue in this paper that there is a critical need to gauge the cumulative effects of these changes on consumer behaviour over longer periods. In this, the first of two papers, we present the main findings of a study of the effects of long-term retail change on consumers at the local level. We provide in this paper an overview of the changing geography of retail provision and patterns of consumption at the local level. We contextualise the Portsmouth study area as a locality that typifies national changes in retail provision and consumer lifestyles; outline the main findings of two large-scale surveys of food shopping behaviour carried out in 1980 and 2002; and reveal the impacts of retail restructuring on consumer behaviour. We focus in particular on choice between stores at the local level and end by problematising our understanding of how consumers experience choice, emphasising the need for qualitative research. This issue is then dealt with in our complementary second paper, which explores choice within stores and how this relates to the broader spatial context.

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Divisions: College of Business and Social Sciences > Aston Business School > Marketing & Strategy
Additional Information: Clarke I., Hallsworth A., Jackson P., de Kervenoael R., del Aguila R P., Kirkup M., 2006. The definitive, peer-reviewed and edited version of this article is published in Environment and Planning A, 38, 1, 25 – 46, 2006, doi: 10.1068/a37207.
Uncontrolled Keywords: global supply,local structure,provision,British food retailing,consumer lifestyles,consumer behaviour
Publication ISSN: 1472-3409
Last Modified: 24 Apr 2024 07:08
Date Deposited: 11 Mar 2019 17:39
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Related URLs: http://www.envp ... t.cgi?id=a37207 (Publisher URL)
PURE Output Type: Article
Published Date: 2006
Authors: Clarke, Ian
Hallsworth, Alan
Jackson, Peter
De Kervenoael, Ronan J. (ORCID Profile 0000-0002-9970-5101)
Perez Del Aguila, Rossana
Kirkup, Malcolm



Version: Draft Version

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