Fu, Guoqun, Saunders, John A. and Qu, Riliang (2005). Brand extensions in emerging markets:theory development and testing in China. IN: 39th Academy of Marketing Conference. 2005-07-05 - 2005-07-07.
| Divisions: | College of Business and Social Sciences > Aston Business School > Marketing & Strategy |
|---|---|
| Event Title: | 39th Academy of Marketing Conference |
| Event Type: | Other |
| Event Dates: | 2005-07-05 - 2005-07-07 |
| Last Modified: | 17 Oct 2024 11:06 |
| Date Deposited: | 19 Oct 2009 09:08 |
| Published Date: | 2005 |
| Authors: |
Fu, Guoqun
Saunders, John A. Qu, Riliang |
CORE (COnnecting REpositories)
CORE (COnnecting REpositories)