Lee, Nick J. and Lings, Ian N. (2008). Doing business research:a guide to theory and practice. London: SAGE.
Abstract
For anyone involved in developing a research project, this textbook provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do. Unrivalled in its nature Doing Business Research addresses the research project as a whole and provides: - essential detail of philosophical and theoretical matters that are crucial to conceptualising the nature of methodology - a pragmatic guide to why things are important and how they are important - a huge range of things to consider that the reader can use to develop their research project further - a resource book, providing extensive suggested reading to help the researcher do their research.
Divisions: | College of Business and Social Sciences > Aston Business School > Marketing & Strategy College of Business and Social Sciences > Aston Business School |
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Uncontrolled Keywords: | research project,research methods,business research,methodology |
ISBN: | 978-1-4129-2879-3, 1-4129-2879-6, 978-1-4129-2878-6, 1-4129-2878-8 |
Last Modified: | 06 Aug 2024 07:01 |
Date Deposited: | 26 Oct 2009 14:55 |
Full Text Link: |
http://www.uk.s ... R0&rows=50&fs=1 |
Related URLs: | PURE Output Type: | Book |
Published Date: | 2008-03-26 |
Authors: |
Lee, Nick J.
(![]() Lings, Ian N. |