Enabling servitization by affordance actualization:The role of digitalization capabilities


Digital technologies enable servitization by providing opportunities for the manufacturer to understand the product usage and condition, in customer’s operations. The present study seeks to validate the applicability of affordance actualization theory in order to help identify these opportunities. A systematic literature review of the extent servitization research is conducted to identify the key constructs of the theory and their role in enabling servitization using digital technology. The review identified common affordances across the servitization literature along with specific digitalization capabilities required to actualize these affordances. The study contributes further by proposing future research extended to affordance interdependence.

Divisions: College of Business and Social Sciences > Aston Business School > Operations & Information Management
College of Business and Social Sciences > Aston Business School > Advanced Services Group
Additional Information: © 2017 The Authors
Event Title: 24th EurOMA conference
Event Type: Other
Event Dates: 2017-07-01 - 2017-07-05
Last Modified: 01 Apr 2024 07:54
Date Deposited: 21 Mar 2018 09:10
PURE Output Type: Paper
Published Date: 2017-07-05
Accepted Date: 2017-03-09
Authors: Naik, Parikshit
Schroeder, Andreas (ORCID Profile 0000-0002-4051-9275)
Ziaee Bigdeli, Ali (ORCID Profile 0000-0002-8128-0918)
Baines, Timothy S (ORCID Profile 0000-0002-7518-2967)



Version: Accepted Version

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