Naik, Parikshit, Schroeder, Andreas, Ziaee Bigdeli, Ali and Baines, Timothy S (2017). Enabling servitization by affordance actualization:The role of digitalization capabilities. IN: 24th EurOMA conference. 2017-07-01 - 2017-07-05.
Abstract
Digital technologies enable servitization by providing opportunities for the manufacturer to understand the product usage and condition, in customer’s operations. The present study seeks to validate the applicability of affordance actualization theory in order to help identify these opportunities. A systematic literature review of the extent servitization research is conducted to identify the key constructs of the theory and their role in enabling servitization using digital technology. The review identified common affordances across the servitization literature along with specific digitalization capabilities required to actualize these affordances. The study contributes further by proposing future research extended to affordance interdependence.
| Divisions: | College of Business and Social Sciences > Aston Business School > Operations & Information Management College of Business and Social Sciences > Aston Business School > Advanced Services Group Aston University (General) |
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| Additional Information: | © 2017 The Authors |
| Event Title: | 24th EurOMA conference |
| Event Type: | Other |
| Event Dates: | 2017-07-01 - 2017-07-05 |
| Last Modified: | 29 Oct 2024 16:20 |
| Date Deposited: | 21 Mar 2018 09:10 | PURE Output Type: | Paper |
| Published Date: | 2017-07-05 |
| Accepted Date: | 2017-03-09 |
| Authors: |
Naik, Parikshit
Schroeder, Andreas ( 
0000-0002-4051-9275)
Ziaee Bigdeli, Ali (
0000-0002-8128-0918)
Baines, Timothy S (
0000-0002-7518-2967)
|
CORE (COnnecting REpositories)
CORE (COnnecting REpositories)