It's all in the past:Temporal-context effects modulate subjective evaluations of emotional visual stimuli, regardless of presentation sequence


The aim of this study was to investigate if and how temporal context influences subjective affective responses to emotional images. To do so, we examined whether the subjective evaluation of a target image is influenced by the valence of its preceding image, and/or its overall position in a sequence of images. Furthermore, we assessed if these potentially confounding contextual effects can be moderated by a common procedural control: randomized stimulus presentation. Four groups of participants evaluated the same set of 120 pictures from the International Affective System (IAPS) presented in four different sequences. Our data reveal strong effects of both aspects of temporal context in all presentation sequences, modified only slightly in their nature and magnitude. Furthermore, this was true for both valence and arousal ratings. Subjective ratings of negative target images were influenced by temporal context most strongly across all sequences. We also observed important gender differences: females expressed greater sensitivity to temporal-context effects and design manipulations relative to males, especially for negative images. Our results have important implications for future emotion research that employs normative picture stimuli, and contributes to our understanding of context effects in general.

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Divisions: College of Health & Life Sciences
Additional Information: © 2015 Czekóová, Shaw, Janoušová and Urbánek. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
Uncontrolled Keywords: Assimilation effect,Contrast effect,Emotion,Presentation sequence,Temporal context,General Psychology
Publication ISSN: 1664-1078
Last Modified: 08 Jul 2024 07:33
Date Deposited: 19 Mar 2018 15:10
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Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
PURE Output Type: Article
Published Date: 2015-04-07
Authors: Czekóová, Kristína
Shaw, Daniel J. (ORCID Profile 0000-0003-1139-8301)
Janoušová, Eva
Urbánek, Tomáš



Version: Published Version

License: Creative Commons Attribution

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