A perspective on multinational enterprise’s national identity dilemma

Abstract

This conceptual paper identifies gaps and contributes to the literature on ‘identity’ dilemmas faced by multinational enterprises operating in a globalised world. Various characteristics and business strategies of multinational enterprises are delineated and analysed through the lens of social identity theory and international business concepts such as market and institutional logic. Our analysis, based on multiple cases, and derived from a variety of industries and countries, associates the identity dilemma to informed business strategy. Our findings suggest that while multinational enterprises face identity dilemmas that they sometimes use to their advantage, it also poses several challenges. Through our conceptualisation, we derive five distinct propositions to shape future research directions.

Publication DOI: https://doi.org/10.1080/13504630.2017.1386375
Divisions: College of Business and Social Sciences > Aston Business School > Work & Organisational Psychology
College of Business and Social Sciences > Aston Business School > Aston India Foundation for Applied Research
College of Business and Social Sciences > Aston Business School
College of Business and Social Sciences > Aston Business School > Economics, Finance & Entrepreneurship
Additional Information: © 2017 Informa UK Limited, trading as Taylor & Francis Group.
Uncontrolled Keywords: Identity, multinational enterprises, globalisation, value chain, tax planning, transfer pricing, technology
Last Modified: 13 May 2024 07:18
Date Deposited: 26 Oct 2017 08:35
Full Text Link:
Related URLs: http://www.tand ... 30.2017.1386375 (Publisher URL)
PURE Output Type: Article
Published Date: 2017-10-17
Accepted Date: 2017-09-16
Authors: Munjal, Surender
Budhwar, Pawan S (ORCID Profile 0000-0001-8915-6172)
Pereira, Vijay

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