Leveraging social networking for talent management:an exploratory study of Indian firms


Utilizing the social capital and social network theories, this research explores and highlights how social networking has been strategically utilized as an effective tool by organizations for employer branding and innovative talent acquisition strategies in India. Qualitative data from 78 semistructured interviews with human resources (HR) professionals of information technology (IT), information technology-enabled services (ITeS), and talent acquisition organizations confirm the growing utilization of social networking sites (SNSs) as part of the organizational HR strategy for employer branding and talent sourcing, acquisition and retention, and reinforcing stronger relationship with their employees. The study contributes to the fields of talent management and social networks and has several key implications for practitioners regarding the usefulness of SNSs to organizational branding, talent management, and retention.

Publication DOI: https://doi.org/10.1002/tie.21911
Divisions: College of Business and Social Sciences > Aston Business School > Work & Organisational Psychology
College of Business and Social Sciences > Aston Business School > Aston India Foundation for Applied Research
College of Business and Social Sciences > Aston Business School > Economics, Finance & Entrepreneurship
College of Business and Social Sciences > Aston Business School
Additional Information: This is the peer reviewed version of the following article: Nayak, S., Bhatnagar, J., & Budhwar, P. (2017). Leveraging social networking for talent management: an exploratory study of Indian firms. Thunderbird International Business Review, in press. which has been published in final form at http://dx.doi.org/10.1002/tie.21911. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.
Uncontrolled Keywords: HRM,India,social networking,social networking sites,talent management,Business and International Management,Geography, Planning and Development,Political Science and International Relations
Publication ISSN: 1520-6874
Last Modified: 22 Apr 2024 07:16
Date Deposited: 06 Jul 2017 12:10
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Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
PURE Output Type: Article
Published Date: 2018-01
Published Online Date: 2017-06-05
Accepted Date: 2017-03-30
Submitted Date: 2016-03-21
Authors: Nayak, Sunanda
Bhatnagar, Jyotsna
Budhwar, Pawan (ORCID Profile 0000-0001-8915-6172)



Version: Accepted Version

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