Organisational transformation towards servitization


Purpose: The aim of this paper is to develop a model, which illuminates the transformation journey towards servitization in the manufacturing context. Design/Methodology/Approach: This is a theoretical paper based on extensive review of literature on organisation change and transformation, and servitization. This was followed by a series of structured engagement workshops with senior executives of 10 multinational manufacturers in order to synthesis the propositions and further inform the development of the framework. Findings: Our analysis demonstrates that the organisational transformation can be explained as four stages of development, which the manufacturers proceed through according to the impacts of five forces. Originality/Value: Previous studies on servitization succeed at identifying different stages towards servitization. However, the stages are loosely defined and struggled to demonstrate the relevant transformation pathways. This paper has, therefore, addressed this issue.

Divisions: College of Business and Social Sciences > Aston Business School
College of Business and Social Sciences > Aston Business School > Operations & Information Management
College of Business and Social Sciences > Aston Business School > Advanced Services Group
Additional Information: Copyright and permissions rest with the contributing authors. Funding: EPSRC (EP/K014064/1, EP/K014072/1 and EP/K014080/1)
Event Title: Spring Servitization Conference, SSC 2017
Event Type: Other
Event Dates: 2017-05-15 - 2017-05-17
Uncontrolled Keywords: servitization,advanced services,transformation,organisational change
ISBN: 978-1-85449-418-4
Last Modified: 15 Apr 2024 07:47
Date Deposited: 12 Jun 2017 13:55
PURE Output Type: Conference contribution
Published Date: 2017-05-31
Accepted Date: 2017-05-01
Authors: Ziaee Bigdeli, Ali (ORCID Profile 0000-0002-8128-0918)
Baines, Tim (ORCID Profile 0000-0002-7518-2967)



Version: Published Version

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