Activating metaphors:exploring the embodied nature of metaphorical mapping in political discourse


In this unit activity, I explore how students can make use of the principles of embodied cognition and meaning, and specifically the embodied nature of metaphor to explore political discourse and communication. Work in cognitive linguistics has highlighted the fact that humans construct a view of reality that is informed by our species-specific capacities and limitations, and our interaction with the social and physical world (Tyler, 2012). In these terms, language itself can be viewed as derived from conceptualizations that are based on physical and sensory images (Holme, 2012). Together these comprise a theory of embodied cognition that can be utilised in an educational context (Giovanelli 2014).

Divisions: College of Business and Social Sciences > School of Social Sciences & Humanities
Additional Information: This is an Accepted Manuscript of an article published by Taylor & Francis in Communication Teacher on 22/12/15, available online:
Publication ISSN: 1740-4622
Last Modified: 29 Nov 2023 11:33
Date Deposited: 16 May 2017 11:10
Full Text Link: 10.1080/17404622.2015.1102303
Related URLs:
PURE Output Type: Article
Published Date: 2016
Published Online Date: 2015-12-22
Accepted Date: 2015-09-24
Submitted Date: 2015-03-01
Authors: Giovanelli, Marcello



Version: Accepted Version

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