The role of multicultural and colorblind ideologies and typicality in imagined contact interventions


Recent studies have demonstrated that simply imagining a positive interaction with an outgroup member reduces prejudice, especially if the outgroup member is typical of the whole outgroup. In this research, we tested how a multicultural vs. colorblind mindset might impact the efficacy of imagined contact with a typical or atypical outgroup member. Specifically, we tested the interactive effects between ideologies (multiculturalism vs. colorblindness) and the typicality of the outgroup member (typical vs. atypical) in the imagined encounter. Results revealed that participants exposed to the multicultural ideology who imagined an encounter with an atypical outgroup member expressed fewer positive perceptions (warmth and competence) toward both primary and secondary outgroups compared with respondents exposed to the multicultural ideology who imagined an interaction with a typical outgroup member, and compared with respondents exposed to a colorblind ideology (irrespective of typicality of the outgroup member). The study highlights the importance of considering the interaction between cultural ideologies and typicality during intergroup contact when designing interventions aimed at promoting positive intergroup perceptions

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Divisions: College of Business and Social Sciences > Aston Business School
College of Business and Social Sciences > Aston Business School > Work & Organisational Psychology
Additional Information: © 2017, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Uncontrolled Keywords: multiculturalism,colorblindness,imagined contact,typicality ,secondary transfer effect
Publication ISSN: 1873-7552
Last Modified: 06 Dec 2023 10:21
Date Deposited: 11 May 2017 08:35
Full Text Link: 10.1016/j.ijintrel.2017.04.010
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PURE Output Type: Article
Published Date: 2017-07
Published Online Date: 2017-05-11
Accepted Date: 2017-04-24
Submitted Date: 2016-05-10
Authors: Visintin, Emilio Paolo
Birtel, Michèle Denise
Crisp, Richard J.



Version: Accepted Version

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